Strategic Narrative

We translate the institution's strategic vision and value proposition into a distinctive strategic narrative based on research insights

  • Competitor narrative analysis

  • Positioning and value-proposition audit

  • Customer persona & identity mapping

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Organic Engagement

Bespoke content experiences translate the strategic narrative into meaningful, value-driven engagement for sustainable growth over time

We cover the full cycle - concept, editorial, design, distribution, monitoring, analysis and reporting

  • Thematic campaigns

  • IP-led Reports, Surveys, White papers

  • Video & Podcasts

  • Case studies

  • Webinars

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Stakeholder Alignment

Translation of strategic narrative into specific action plans

• Stakeholder dialogue & roll-out
• Action research projects to take plans to implementation

• Touchpoint experience: Website, Blog, Email & newsletters, Institutional brochures & collateral, on-campus communication & displays

• Enrolment and growth plans

• Education management, skilling interventions

• Instructional design

+91-99539 78154
+91-95999 22996

engage@edside.in

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The intellectual property rights to all creative content, design and strategic communication elements created by Edside for its clients reside with respective clients.

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